Step by step…
Here is a step by step look at how we work with our clients to achieve a successful trade show exhibit package.
1. Learn your business
At CTM the first thing we do is get to know you, your business and a bit about your product and services. By understanding your trade show presence and strategy we can better move forward with designs and suggestions that best suit your business. No two businesses have the same trade show strategy
2. Needs and design analysis
Now that we understand who you are and how you attend trade shows we dig a bit deeper into what you want to present, How you want to be seen and noticed. Your needs in terms of meeting spaces, demo areas, storage, and control of flow. We also look at technical requirements such as lighting, A/V and graphic requirements. All the time taking into account the investment you are comfortable making in your trade show exhibit.
3. Design renderings and revisions
The design phase and the analysis phase have a bit of an overlap. Our designers like to rough sketch components, environments and visuals while analyzing your needs. You are the best designer for your exhibit. We just convert your vision onto paper. Our designers strive to find a balance between the look, build materials, ease of setup, weight, costs and the needs laid out in the analysis phase. It is a fine art.
We then present 1 or more concepts for your review, we meet with you for feedback on what you like, and what needs revision. By working closely with your team we will ultimately come up with the perfect design to suit your needs.
4. Order inception
Once a design has been accepted, all of the details on materials and strategy have been worked out we complete the quote and the project is signed off on. IT’S A GO!!
During the production phase we work closely with your team, keeping you up to date on the progress all along the way. We work directly with your designers to provide specifications and requirements for graphics and visuals to insure accuracy and speedy production. In larger projects we encourage periodic on site visits so you can see firsthand the progress of your exhibit.
6. Delivery / handover
Once the build process is complete you are invited to come down to our build facility to view and sign off on the final product. The finished exhibit will be packed and ready for pickup from our build facility. Alternatively CTM can fully manage the shipping setup and dismantle of your exhibit, completing the full array of services for your show needs.